SexTech · FemTech · Health & Wellness

Proprietary Health Industry Data & Systems To Skyrocket Your Sales

Wellness Marketing Reports is a research team dedicated to studying what drives growth for censorship-ridden health & wellness brands—and implementing proprietary growth systems based on that data.

1 Client's 12 Month Case Study
0%YOY growth increase
0Podcast placements
0Sales calls booked with qualified doctor partners
$0In attributable revenue from podcasts and doctor referrals
The problem we were built for

Censorship is the tax on this category

Meta, Google and TikTok restrict what you can say about bodies, hormones and sex. Paid acquisition that works for a supplement brand quietly bleeds money for you. We interviewed 63 founders across sexual wellness and women’s health to find out what actually works instead.

Read the findings
  • 78%of companies name digital censorship as their number one growth inhibitor
  • <1.0ROAS is the common outcome of traditional digital ads under medical censorship, which is a net loss
  • 40%run strategic partnerships as a core marketing channel, or 25 of the 63 companies
  • 30%cite educational content and trust building as the most effective way to reach customers
  • 14companies use podcasts as a key channel, for education receptive audiences and no censorship
What we do

Research first, then execution

WMR conducts market research to learn the most and least effective strategies across the industry. Then we implement the findings for our clients, leveraging technology and teamwork to optimize efficiency.

You get the channel strategy that has already been pressure tested against 63 companies in your category, and the team that runs it day to day. Reporting ties every channel back to revenue, so scope decisions are made on data rather than opinion.

See the service catalog
Service catalog

Five channels that do not get shut off

B2B outreach and relationship nurturing

Doctors · Clinics · Partners

We manage efficient outreach campaigns that cultivate business relationships with your ideal buyers, collaborators and partners in the medical industry. Cold lists become booked calls, affiliate signups and wholesale conversations.

Podcast placements

Founder led · Uncensored

We place you on podcasts where your ideal customers are already searching for solutions like yours. Long form audio carries the medical nuance that ad platforms strip out, and it compounds because episodes stay searchable.

Email and SMS nurturing

Klaviyo · Flows · Campaigns

We craft newsletters and flows that nurture and re-engage your audience and your business prospects, based on strategies proven across the category. Every send is attributed, and wholesale is stripped out of the numbers.

Website conversion, SEO, GEO and AEO

Search · AI answers

We audit and improve your site to raise the visitor to buyer conversion rate, then build the blogs and pages that get your brand cited in traditional search and in AI generated answers, while educating the audience on your offer.

Social media strategy

Education first

We build a social strategy that educates audiences on your offer while avoiding the silencing that comes from platform specific censorship. Language, imagery and posting cadence are all built around what each platform actually allows.

Case study

Twelve months, one device brand

In the first 12 months of working with a patented sexual health device brand, our targeted outreach strategies generated:

0
Interested doctors

Cold leads converted to receptive prospects who wanted to learn more about using the product in their practice.
0
Sales calls booked

Interested doctors and clinics booked meetings to discuss affiliate and wholesale plans.
0
New affiliates signed up

Affiliates referring the brand to their patients, social followers and podcast listeners.
0
Clinics interested in direct sales

Doctors interested in wholesaling units to patients, or prescribing them once eligible.
0
Podcast placements

New audiences reached and educated directly through the founder’s voice on uncensored channels.
$0
Revenue attributed

Revenue attributed to the channels we managed, according to post purchase survey plus Shopify data.
Store growth over time

Growth had stalled. Then it did not.

Since partnering with this brand in February 2025, year over year revenue growth accelerated 2.24X from the previous year, to 63.4%.

$1.2M$1.0M$800k$600k$400k$200k$0
$195,511
$559,163
+186% YOY
$717,342
+28.3% YOY
$1,172,154
+63.4% YOY
Wholesale Klaviyo newsletters Klaviyo flows Doctor rec Podcasts
Mar 1 2022
to Feb 28 2023
Mar 1 2023
to Feb 29 2024
Mar 1 2024
to Feb 28 2025
Mar 1 2025
to Feb 28 2026

Each growth figure sits on the year it was earned. Growth stalled to 28.3% in the third year, then reached 63.4% in the first full year of the partnership. Channel segments in the final year show where that revenue came from.

Email marketing case study

Three months, after several other agencies

This brand had already worked with multiple email agencies before us. In three months we achieved:

$0
Klaviyo attributed revenue

+25.4% vs prior year
Wholesale orders excluded from all calculations.
0
Orders

+67.5% vs prior year
Email driven orders with wholesale removed.
0%
Average open rate

2.3X above the industry average of 21%
Across 41 campaigns, weighted by recipients.
0
Campaigns sent

3X per week
Education, social proof, sales, product and community.
0%
Top campaign open rate

+26.6% vs prior year
Sent to 11,549 recipients in April 2026.
Podcast outreach timeline

What week one looks like next to month fourteen

Week 1

Momentum starts fast

0positive replies from podcast hosts
0interview already on the books
Month 14

Then it compounds

0positive replies from podcast hosts
0interviews complete
$0in sales coming from podcasts, according to the post purchase survey
B2B outreach timeline

Two months, one services company

In just two months of connecting a women’s health professional services company with other women’s health brands, we got them:

0
Interested prospects

Positive replies from target clients.
0
Booked meetings

Introductory calls booked with target clients.
0
High value contracts

Multiple five figure contracts signed.
$0
Revenue from acquired clients

Booked within the same two month window.
2025 white paper

The research behind every strategy we run

2025 White paper

Turning Stigma into Strategy

Marketing Lessons from 63 Entrepreneurs in Sexual Wellness and Women’s Health.

In depth interviews with 63 industry leaders on what grows a censored brand and what quietly drains its budget.

Request your copy

We send the paper and nothing else unless you ask.

Wellness Marketing Reports

Connect with us

Bring us the channel that is not working and the revenue number you need to hit. The discovery call runs 30 minutes and ends with a straight answer on whether we are the right fit.

Based inSacramento, California
ServingIntimate wellness, women’s health and femtech